Advantages of Pocket-Sized Maps and Brochures
The process of successfully marketing your business is one that can be very expensive. In this case, you should consider using affordable marketing strategies to get your products and services out there. There are various reasons why you should use pocket brochures for marketing your business. A significant merit associated with using pocket-sized brochures is that they allow you to pack more information into small sizes. You can use a small document to include any information you want when using these maps and brochures. The reason behind this is that you are able to utilize both sides of the paper. In this scenario, you get all the space you need to include text, maps, and images. However, once these brochures are folded, their size reduces. You don’t have to pay a lot of money when using the brochures as a marketing technique.
An added advantage of using folded brochures is that they are easy to use. They are structured in such a way that three panel leaflets are folded into a small sheet. This means when you issue them to customers, they can simply place them in their pockets. This ensures that they don’t end up throwing them away. This increases the chances that they can read through them and attract more customers.
The reality that your information can be broken into sections is another reason why you should use folded brochures. In case you sell different kinds of products and services, you should definitely use pocket-sized brochures. For example, if you work in a restaurant, you can issue folded brochures to your customers. You are able to divide up any information you have on the panels on your brochures. This makes it easy for you to separate information about every product and service you have. Using folded brochures helps you avoid designing your segments manually.
The reality that you are able to save more cash is another reason why you ought to use pocket-sized brochures. You can go ahead and use full-scale brochures in a situation where you sell costly products. You can, however, use folded brochures in a case where you sell more inexpensive products. In case you are on a tight budget, you can still use folded brochures and maps. This is something you can simply inform the printing company. You need to attract customers whenever you are starting a business. What you need to do in this case is market your business without spending more than you can afford. Using folded brochures allows you to save more money. Another reason why you need to use folded brochures is that you can place them in rack holders. You don’t have to worry about additional expenses because most businesses already have these racks. To experience the above benefits, you should use pocket-sized brochures.